Resources

Articles

Chapter 1-The greatest business decisions of all time overview

The greatest business decisions of all time how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

Articles

Chapter 2-Let’s Bring Back Steve By Adam Lashinsky

This chapter entails a successful story of Apple’s business decision associated with its co-founder, Steve Jobs, when he returned to Apple in 1996 and reinvigorated the company.

Articles

Chapter 3-How free shipping saved Zappos by Jennifer Reingold

This chapter covers a story of online shoe retailer Zappos struggling to make its business successful by distinguishing them from others with an innovative service for customers.

Articles

Chapter 4-Why Samsung pays its stars to goof off by Nicholas Varchaver

This story is when Lee Kun-Hee, a chairman of the South Korean electronics giant Samsung, made a decision in the early 1990s to conduct his organization reform and globalization.

Articles

Chapter 5-The Shareholder Comes Last by Timothy K. Smith

Harnish starts the beginning of this chapter with a summary describing how Johnson & Johnson took fast actions when seven were dead due to their Tylenol products being laced with cyanide and being sold in Chicago.

Articles

The Accounting Origins By Ali Khelfaoui

Why people were in need of accounting?.....Where does accounting come from?.....Who invented it or first started it?..... How was it organized and managed?.....What was the contribution of Luca Pacciolli (from 1445 to 1517).

Audio Blog

Chapter 1-The greatest business decisions of all time overview Audio

The greatest business decisions of all time how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

Audio Blog

Chapter 2-Let’s Bring Back Steve By Adam Lashinsky Audio

This chapter entails a successful story of Apple’s business decision associated with its co-founder, Steve Jobs, when he returned to Apple in 1996 and reinvigorated the company.

Audio Blog

Chapter 3-How free shipping saved Zappos by Jennifer Reingold Audio

This chapter covers a story of online shoe retailer Zappos struggling to make its business successful by distinguishing them from others with an innovative service for customers.

Audio Blog

Chapter 4-Why Samsung pays its stars to goof off by Nicholas Varchaver Audio

This story is when Lee Kun-Hee, a chairman of the South Korean electronics giant Samsung, made a decision in the early 1990s to conduct his organization reform and globalization.

Audio Blog

Chapter 5-The Shareholder Comes Last by Timothy K. Smith Audio

Articles

Chapter 6. How Intel Got Consumers To Love Chips by David A. Kaplan

‘’Intel Inside’’ campaign, one of the cleverest marketing strategies of Intel, successfully prevented computer chips from being commoditised.

Articles

Chapter 7 – Jack’s Cathedral by David A. Kaplan

Decision was made to lay off more than 100,000 people while investing $50 million in an executive education centre. ‘’We were downsizing the company, and I needed a place where people could congregate and get the message.

Articles

Chapter 8 – Bill Gates Decides To Take a Week off by David A. Kaplan

Bill Gates’ “Think Week” to have a week off to focus on crucial topics for Microsoft’s future is discussed in detail. Although his Think Week practice was not conducted anymore after he left Microsoft, it became an inspiration to Mark Zuckerberg for his operation of Facebook.

Articles

Chapter 9 – Soft-soap’s Blocking Decision by Brian O’Keefe

A small Minnesota business in a 1980’s liquid hand soap (soft-soap) industry found a breakthrough to compete their big rival Procter & Gamble (herein after P&G) by purchasing the entire U.S.

Articles

Chapter 10 – Toyota Pursues Zero Defects by Alex Taylor III

Once failed in American market around 1961, Toyota...In 1961, Toyota closed its branches in Chicago and San Francisco, due to its failed strategy of selling their cars that were underpowered and overpriced. After 1965, however, Toyota came back to the U.S. market with much upgraded version of cars at a competitive price. With the help of W. Edwards Deming.