Once failed in American market around 1961, Toyota...In 1961, Toyota closed its branches in Chicago and San Francisco, due to its failed strategy of s...
A small Minnesota business in a 1980’s liquid hand soap (soft-soap) industry found a breakthrough to compete their big rival Procter & Gamble (herein...
Bill Gates’ “Think Week” to have a week off to focus on crucial topics for Microsoft’s future is discussed in detail. Although his Think Week practice...
Decision was made to lay off more than 100,000 people while investing $50 million in an executive education centre. ‘’We were downsizing the company,...
Why people were in need of accounting?.....Where does accounting come from?.....Who invented it or first started it?..... How was it organized and man...
Harnish starts the beginning of this chapter with a summary describing how Johnson & Johnson took fast actions when seven were dead due to their Tylen...
This story is when Lee Kun-Hee, a chairman of the South Korean electronics giant Samsung, made a decision in the early 1990s to conduct his organizati...
This chapter covers a story of online shoe retailer Zappos struggling to make its business successful by distinguishing them from others with an innov...
This chapter entails a successful story of Apple’s business decision associated with its co-founder, Steve Jobs, when he returned to Apple in 1996 and...