Chapter 10 – Toyota Pursues Zero Defects by Alex Taylor III

Once failed in American market around 1961, Toyota…In 1961, Toyota closed its branches in Chicago and San Francisco, due to its failed strategy of selling their cars that were underpowered and overpriced. After 1965, however, Toyota came back to the U.S. market with much upgraded version of cars at a competitive price. With the help of W. Edwards Deming.

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