Chapter 10 – Toyota Pursues Zero Defects by Alex Taylor III
Once failed in American market around 1961, Toyota...In 1961, Toyota closed its branches in Chicago and San Francisco, due to its failed strategy of s...
Chapter 9 – Soft-soap’s Blocking Decision by Brian O’Keefe
A small Minnesota business in a 1980’s liquid hand soap (soft-soap) industry found a breakthrough to compete their big rival Procter & Gamble (herein...
Chapter 8 – Bill Gates Decides To Take a Week off by David A. Kaplan
Bill Gates’ “Think Week” to have a week off to focus on crucial topics for Microsoft’s future is discussed in detail. Although his Think Week practice...
Chapter 7 – Jack’s Cathedral by David A. Kaplan
Decision was made to lay off more than 100,000 people while investing $50 million in an executive education centre. ‘’We were downsizing the company,...
Chapter 6. How Intel Got Consumers To Love Chips by David A. Kaplan
‘’Intel Inside’’ campaign, one of the cleverest marketing strategies of Intel, successfully prevented computer chips from being commoditised.
Chapter 5-The Shareholder Comes Last by Timothy K. Smith
Harnish starts the beginning of this chapter with a summary describing how Johnson & Johnson took fast actions when seven were dead due to their Tylen...
Chapter 4-Why Samsung pays its stars to goof off by Nicholas Varchaver
This story is when Lee Kun-Hee, a chairman of the South Korean electronics giant Samsung, made a decision in the early 1990s to conduct his organizati...
Chapter 3-How free shipping saved Zappos by Jennifer Reingold
This chapter covers a story of online shoe retailer Zappos struggling to make its business successful by distinguishing them from others with an innov...
Chapter 2-Let’s Bring Back Steve By Adam Lashinsky
This chapter entails a successful story of Apple’s business decision associated with its co-founder, Steve Jobs, when he returned to Apple in 1996 and...
Chapter 1-The greatest business decisions of all time overview
The greatest business decisions of all time how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.