The Accounting Origins By Ali Khelfaoui Audio
Why people were in need of accounting?.....Where does accounting come from?.....Who invented it or first started it?..... How was it organized and man...
Chapter 10 – Toyota Pursues Zero Defects by Alex Taylor III Audio
Once failed in American market around 1961, Toyota...In 1961, Toyota closed its branches in Chicago and San Francisco, due to its failed strategy of s...
Chapter 9 – Soft-soap’s Blocking Decision by Brian O’Keefe Audio
A small Minnesota business in a 1980’s liquid hand soap (soft-soap) industry found a breakthrough to compete their big rival Procter & Gamble (herein...
chapter-8-Bill Gates decides to take a week off by david a kaplan Audio
Bill Gates’ “Think Week” to have a week off to focus on crucial topics for Microsoft’s future is discussed in detail. Although his Think Week practice...
Chapter 7 – Jack’s Cathedral by David A. Kaplan Audio
Decision was made to lay off more than 100,000 people while investing $50 million in an executive education centre. ‘’We were downsizing the company,...
chapter-6-How Intel got consumers to love chips by david a-kaplan Audio
‘’Intel Inside’’ campaign, one of the cleverest marketing strategies of Intel, successfully prevented computer chips from being commoditised.
Chapter 5-The Shareholder Comes Last by Timothy K. Smith Audio
Harnish starts the beginning of this chapter with a summary describing how Johnson & Johnson took fast actions when seven were dead due to their Tylen...
Chapter 4-Why Samsung pays its stars to goof off by Nicholas Varchaver Audio
This story is when Lee Kun-Hee, a chairman of the South Korean electronics giant Samsung, made a decision in the early 1990s to conduct his organizati...
Chapter 3-How free shipping saved Zappos by Jennifer Reingold Audio
This chapter covers a story of online shoe retailer Zappos struggling to make its business successful by distinguishing them from others with an innov...
Chapter 2-Let’s Bring Back Steve By Adam Lashinsky Audio
This chapter entails a successful story of Apple’s business decision associated with its co-founder, Steve Jobs, when he returned to Apple in 1996 and...