Chapter 9 – Soft-soap’s Blocking Decision by Brian O’Keefe Audio
A small Minnesota business in a 1980’s liquid hand soap (soft-soap) industry found a breakthrough to compete their big rival Procter & Gamble (herein...
chapter-8-Bill Gates decides to take a week off by david a kaplan Audio
Bill Gates’ “Think Week” to have a week off to focus on crucial topics for Microsoft’s future is discussed in detail. Although his Think Week practice...
Chapter 7 – Jack’s Cathedral by David A. Kaplan Audio
Decision was made to lay off more than 100,000 people while investing $50 million in an executive education centre. ‘’We were downsizing the company,...
Chapter 2-Let’s Bring Back Steve By Adam Lashinsky
This chapter entails a successful story of Apple’s business decision associated with its co-founder, Steve Jobs, when he returned to Apple in 1996 and...