Chapter 9 – Soft-soap’s Blocking Decision by Brian O’Keefe Audio
A small Minnesota business in a 1980’s liquid hand soap (soft-soap) industry found a breakthrough to compete their big rival Procter & Gamble (herein...
chapter-6-How Intel got consumers to love chips by david a-kaplan Audio
‘’Intel Inside’’ campaign, one of the cleverest marketing strategies of Intel, successfully prevented computer chips from being commoditised.
Chapter 7 – Jack’s Cathedral by David A. Kaplan
Decision was made to lay off more than 100,000 people while investing $50 million in an executive education centre. ‘’We were downsizing the company,...
Chapter 5-The Shareholder Comes Last by Timothy K. Smith
Harnish starts the beginning of this chapter with a summary describing how Johnson & Johnson took fast actions when seven were dead due to their Tylen...
Chapter 2-Let’s Bring Back Steve By Adam Lashinsky
This chapter entails a successful story of Apple’s business decision associated with its co-founder, Steve Jobs, when he returned to Apple in 1996 and...
Chapter 1-The greatest business decisions of all time overview
The greatest business decisions of all time how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.