Chapter 10 – Toyota Pursues Zero Defects by Alex Taylor III Audio
Once failed in American market around 1961, Toyota...In 1961, Toyota closed its branches in Chicago and San Francisco, due to its failed strategy of s...
chapter-6-How Intel got consumers to love chips by david a-kaplan Audio
‘’Intel Inside’’ campaign, one of the cleverest marketing strategies of Intel, successfully prevented computer chips from being commoditised.
Chapter 9 – Soft-soap’s Blocking Decision by Brian O’Keefe
A small Minnesota business in a 1980’s liquid hand soap (soft-soap) industry found a breakthrough to compete their big rival Procter & Gamble (herein...
Chapter 6. How Intel Got Consumers To Love Chips by David A. Kaplan
‘’Intel Inside’’ campaign, one of the cleverest marketing strategies of Intel, successfully prevented computer chips from being commoditised.
Chapter 4-Why Samsung pays its stars to goof off by Nicholas Varchaver
This story is when Lee Kun-Hee, a chairman of the South Korean electronics giant Samsung, made a decision in the early 1990s to conduct his organizati...