The information of those case studies has been extracted from the great book of Harnish, V. (2012). The greatest business decisions of all time how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business. Des Moines, Iowa, Fortune Books. We couldn’t just read this book and learn from it just ourselves, but we saw the necessity to share it with all our students, do to the great decisions taken by these iconics companies leaders and the strategies and wisdom behind the success of those companies.(Ali Khelfaoui) Foreword. By Jim Collins. ‘’The question is not what the world does to you but how you make an impact on the world. Decision-making is ultimately a creative act. – Jim Collins (The greatest business decisions of all time, 2012:20)’’ This foreword is about What and Who in making decisions – that is, it starts with a question asking to us if our tendency to think commonly that decisions are about ‘’what’’. Collins highlights ‘’who’’ instead, saying that all the decisions are ‘’people’’ decisions. He then adds that a reader can have the right people with him/her as a key element to make a right decision in the world and the future which are uncertain. An example is made to show the importance of the people by using a case of Jim Logan and Mugs Stump in 1978, who are the very first people to complete climbing the Emperor Face of Mount Robson located in the Canadian Rockies. Collins uses his interview records with Logan when he asked ‘’Why were you able to climb the face’’. Logan replied it was possible thanks to his partner who climbed together. That said, when Logan entered the ‘’death zone’’ of the face, there was a difficulty that they could not retreat, and thus to decide whether to keep going to summit or die. It was able to overcome since Logan had a person who could adapt to whatever the mountain throws at them.
A Glass of Prague.