Chapter 10 – Toyota Pursues Zero Defects by Alex Taylor III Audio
Once failed in American market around 1961, Toyota...In 1961, Toyota closed its branches in Chicago and San Francisco, due to its failed strategy of s...
Chapter 9 – Soft-soap’s Blocking Decision by Brian O’Keefe Audio
A small Minnesota business in a 1980’s liquid hand soap (soft-soap) industry found a breakthrough to compete their big rival Procter & Gamble (herein...
chapter-8-Bill Gates decides to take a week off by david a kaplan Audio
Bill Gates’ “Think Week” to have a week off to focus on crucial topics for Microsoft’s future is discussed in detail. Although his Think Week practice...
Chapter 7 – Jack’s Cathedral by David A. Kaplan Audio
Decision was made to lay off more than 100,000 people while investing $50 million in an executive education centre. ‘’We were downsizing the company,...
chapter-6-How Intel got consumers to love chips by david a-kaplan Audio
‘’Intel Inside’’ campaign, one of the cleverest marketing strategies of Intel, successfully prevented computer chips from being commoditised.