Chapter 6. How Intel Got Consumers To Love Chips by David A. Kaplan
‘’Intel Inside’’ campaign, one of the cleverest marketing strategies of Intel, successfully prevented computer chips from being commoditised.
Chapter 5-The Shareholder Comes Last by Timothy K. Smith Audio
Harnish starts the beginning of this chapter with a summary describing how Johnson & Johnson took fast actions when seven were dead due to their Tylen...
Chapter 4-Why Samsung pays its stars to goof off by Nicholas Varchaver Audio
This story is when Lee Kun-Hee, a chairman of the South Korean electronics giant Samsung, made a decision in the early 1990s to conduct his organizati...
Chapter 3-How free shipping saved Zappos by Jennifer Reingold Audio
This chapter covers a story of online shoe retailer Zappos struggling to make its business successful by distinguishing them from others with an innov...
Chapter 2-Let’s Bring Back Steve By Adam Lashinsky Audio
This chapter entails a successful story of Apple’s business decision associated with its co-founder, Steve Jobs, when he returned to Apple in 1996 and...
Chapter 1-The greatest business decisions of all time overview Audio
The greatest business decisions of all time how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.